Role
CEO of Pixykorner | Lead Strategic & Creative Director
Pan-African trade ecosystem2018
IATF2018
A large-scale Pan-African trade fair ecosystem combining branding, event management, digital experiences, exhibition environments, PR, and registration.
01 / Project frame01
Scale
Pan-African
02
Role
Lead
03
Year
2018
Timeline
Continental launch
Scope
Strategic leadership, Brand development, Creative direction, Event experience, Stakeholder engagement
What the project needed.
Challenge
Africa's trade ecosystem was fragmented, with limited platforms capable of connecting businesses, governments, investors, and trade stakeholders at continental scale.
Approach
Through Pixykorner, Tongwara Blessing Katsidzira led an integrated event and experience ecosystem spanning brand development, communications, exhibition design, digital engagement, registration, and production oversight.
Outcome
A world-class trade fair experience that elevated Africa's trade visibility, improved exhibitor and delegate engagement, supported business networking, and helped position Africa as a competitive global trade ecosystem.
Selected applications / 2018
A continental experience.
Highlights from the work.
01
Large-scale continental initiative for governments, financial institutions, corporates, SMEs, and trade organisations.
02
Integrated brand, communications, digital, physical, exhibition, and registration systems.
03
Strategic creative leadership across event planning, stakeholder engagement, and production oversight.