Role
Lead Product Designer & UX Strategist
Mobile media platform2025
InAfrica Network
A mobile-first African news and social video experience where the continent's stories move markets.
01 / Project frame01
Platform
Mobile
02
Focus
Media
03
Flows
5
Timeline
Product concept
Scope
Platform UX, Community workflows, Mobile UI, Design system, Engagement strategy
What the project needed.
Challenge
The platform needed to combine trusted news, social video, community participation, and market relevance without overwhelming users on mobile.
Approach
The experience uses a simple mobile information architecture: onboarding, personalised news, topic filters, short-form video, comments, creator actions, and share-first engagement loops.
Outcome
A focused product direction for an African media network that can support editorial content, social interaction, and audience growth from a single mobile-first system.
Highlights from the work.
01
Mobile news, creator, and short-form video journeys for African audiences.
02
Community and engagement workflows shaped around comments, follows, and sharing.
03
A brandable interface system for future content and market expansion.