Role
Creative Director & Publication Designer
Books, annual reports, identity manuals, and institutional publications designed as coherent systems of information, image, and brand.
01 / Project frameFormats
Books
Focus
Systems
Archive
25+ yrs
Role
Creative Director & Publication Designer
Timeline
Selected publishing archive
Scope
Publication design, Editorial systems, Art direction, Information hierarchy, Production design
Challenge
Every publication begins with a different communication problem: complex institutional content, multiple contributors, distinct audiences, and demanding production requirements. The shared challenge is to turn that material into a coherent reading experience that feels accessible, credible, and unmistakably connected to the organisation behind it.
Approach
The process starts by understanding the content, audience, purpose, and practical life of each publication. From there, a tailored editorial system brings together grid, hierarchy, typography, colour, imagery, navigation, and production rules. The visual language changes from project to project, while the underlying discipline keeps long-form information clear and consistent from cover to final page.
Outcome
The result is a varied body of books, annual reports, guides, and identity manuals that balance expression with utility. Each system gives its content a clear structure, strengthens the organisation's voice, and remains practical for readers, contributors, and production teams across print and digital use.
Selected publications / 1999—2026





01
An 84-page dietary guide translating scientific evidence into practical, culturally relevant public-health communication.
02
A visual food system connecting five food groups with local produce, sustainable diets, meal ideas, and life-stage guidance.
03
Editorial frameworks spanning health guides, annual reports, yearbooks, identity manuals, and institutional books.